NIKE’s Fun Police ads aired in 1998 with help from Wieden+Kennedy, which featured NBA athletes Kevin Garnett, Gary Payton, Tim Hardaway, and other stars. The roster of then-rising stars portrayed a fictitious police agency that protected the enjoyment of basketball.

ROSTER
Gary Payton
Tim Hardaway
Kevin Garnett
Terry Porter
Alonzo Mourning
Damon Stoudamire
Tom Gugliotta

problem

The Fun Police advertisements emerged in an era of peak-NBA consumption where Michael Jordan lead teams to multiple championships. Now with a new generation of players in mind, how do we bring fun back to athletes on-and-off the court who continue to love the sport of basketball.

 

objectives

  • Rework and devise graphics for S/S23 and pay homage to the original set of ads.

  • Build upon campaign's style guidelines

  • Expand the universe of the Fun Police to feel audience is included into the messages and design.

FUN POLICE ADS (1998)

 

solution

  • Use maize, black, and white with yellow-orange accent colors

  • Include original badge branding with a smiley face

  • Use elements that are not limited to law enforcement, and include other iconography to acknowledge the playfulness of the sport

Artboard 1v3.png
T-shirt-FP-1.png
Artboard 3v3.png
Artboard 6v3.png
T-shirt-FP-KG.png
Artboard 5v3.png
Artboard 7v3.png
T-shirt-FP-CO.png
Artboard 4v3.png