Trump is building his wall here

TYPE OF WORK: CONTENT CREATION, DIGITAL ADVOCACY

AGENCY: IN-HOUSE ALLIANCE SAN DIEGO

approach

“Trump is building his wall here” was part of a paid digital campaign to educate and inform congresspeople of the numerous federal laws being broken to build a border wall.

objectives

Maintain brand integrity and its voice on U.S. border policy.
Highlight the numerous current laws that will be broken to construct a border wall in South Texas.
Use royalty-free footage of the exact location in question.
Keep creative under 30 seconds to ensure deliverability in organic feed

content

I created this video that had 1.1million views that would be critical in swaying 10-plus Senators and Representatives in Washington, D.C. to advocate for the organization’s central mission.

These additional pieces would be part of the ongoing organic content suite that would be essential to press the targeted audiences including the general public into action.