Nicole for Sheriff

Digital Ad Creative

Client: Nicole for Sheriff | Type of work: Digital Ad Creative | Freelance

problem

Nicole Morrisey O’Donnell and her campaign team asked to create digital ads to be run through the May primary season in the Portland Metro area.

objectives

  • Communicate the candidate’s strong credentials to the general public and targeted audiences

  • Build on top of candidate’s brand colors and logos for messaging

deliverables

I created versions of digital ads (video and post) with text variants to A/B test messages with various audiences. Once a week I would adjust the budget and creative to reflect changes in those communities.

For display ads, I built the content suite on top of the visual language and simplifying the communication to a simple CTA of "Vote by May 17th".