HereTogether
TYPE OF WORK: BRAND PERIPHERALS AND CONTENT CREATION
AGENCY: WHEELHOUSE NW
approach
At Wheelhouse NW, I used the established logo to build the organization’s communication and messaging goals. In addition to providing organic and paid digital content for a 501c(3) organization and subsequent campaign. In order to educate target audiences on homelessness issues in the Portland area, I designed the yard signs that populated the city and metro.
objectives
Provide context to hard homeslessness statistics provided by HereTogether
Present homelessness issues into the digital space
Build on content suite to engage and inform target audience
deliverables
To build our community base I created social media posts that would continue to educate our issue. These communities would be the base of our digital targeting and we would continually test our messaging with this community.
In order to boost our campaign’s visibility, we ordered yard signs that were distributed to over 2500 households in the Portland Metro area. We had partner organizations that would help distribute these in the 2020 pandemic.